EMPOWERING BRANDS TO THRIVE THROUGH CELEBRITY PARTNERSHIPS

Thriverse is the first of its kind advisory, offering service to brands seeking to partner with celebrities, influencers and athletes.

Our team specializes in research, identification, procurement and negotiation, providing a single source solution for connecting brands with celebrities.

We strive to be the go-to choice for businesses looking to enter into meaningful partnerships in the world of entertainment.

About Us

We will represent your brand to find you the best fit and help you navigate the maze of celebrity endorsements


Celebrity endorsements saw a

44% rise in 2021

Approx 90% brands

don’t have an advisory and negotiate for themselves

D2C market is estimated to reach

$100 Billion by 2025



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Why us

20+ YEARS

of team experience

300+ Celebrity

partnerships executed

INR 250 CR

endorsement values managed

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Rachna Chandiramani

Founder


Rachna Chandiramani has 15 years of extensive experience in the celebrity endorsements industry.

She has worked at leading agencies like Percept, Globosport, and Collective Artistes Network, where she specialized in celebrity endorsements.

Based on her extensive knowledge and understanding of the challenges brands face when working with celebrities, Rachna has created Thriverse to help brands secure successful partnerships and achieve fair deal structures through personalized strategic guidance.


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TESTIMONIALS


I had the pleasure of connecting with Rachana when I was in the process of onboarding A-lister celebrities for our marketing campaigns. What stood out to me immediately was Rachana's exceptional clarity on the subject, transparency, and a level of commitment and ownership that is truly commendable.

In the marketing world, you need someone who gets what you're after. I reached out to quite a few folks, but most left me with confusion and doubts. Rachana, on the other hand, was a breath of fresh air. She doesn't sugarcoat things; she lays it all out, helping you make informed decisions.

Rachana consistently presents an accurate picture, offering transparency and honesty. With a soft-spoken demeanor, she swiftly grasps the problem, always ready to lend a hand and highly proactive. If you're in the market for a celebrity endorsement, your search comes to an end right here.

Pratik A.

The celebrity endorsement space can get very taxing for Brands & Marketers. Fortunately, its refreshing to see Rachna trying to streamline this space for brands. I’ve had the pleasure of working with Rachna on an endorsment with Hrithik Roshan and was very impressed by her professionalism and expertise. She always had the brand's best interests in mind and a solution-oriented mindset for every roadblock. She's not only an excellent negotiator but also delivers on time. Comes with a deep understanding of celebrity endorsements. Highly recommend her if you are looking for top-notch representation of your brand.

Akshay S.

Rachna was a great asset for us during the WhiteHat Jr scale-up as she connected our nascent brand to fitting celebrities and then, did a masterful job of negotiating terms and conditions. Rachna is a true partner with the same 24x7 zeal as startup founders--and a rare ability to cut through the clutter to get things done. I highly recommend Rachna!

Karan Bajaj

Rachna's professionalism, dedication, and passion for shaping impactful transformative alliances ensures that success becomes the only option. Rachna's insights were instrumental in our successful association with Shikhar Dhawan as our brand ambassador. Working with Rachna has been an absolute pleasure, and I trust the expertise of the team at Thriverse Advisory for all future strategic collaborations and celebrity partnerships.

Anish Basu Roy

Rachna and I worked together during my stints at Discovery India and WhiteHat Jr. We had a great working relationship, she was practically the extended arm of the marketing team in the area of influencer marketing and celebrity management. The relationship was built on trust, transparency and her commitment to execute projects on a timely basis. Another solid advantage was her deep connections in the creator & celebrity ecosystem and her ability to open doors was amazing.

Vednarayan Sirdeshpande

I worked with Ms Rachana directly on our brand Maxo where she helped us in coordinating and managing the endorsement deal with the famous Mr R. Madhavan. I thank her for exceeding our expectations in managing the deal successfully and acing the deliveries.

Amber Aftab

Rachna has been our partner roping in Kapil Dev as the Brand Ambassador for Novo Nordisk. Its been a smooth ride and she is my trusted ally for all celebrity associations. Her solution oriented approach is what I appreciate the most about her working style. The channels of communication and timings have always been well-established, and all our interactions have been seemless. She is always looking out for our interest and helped us build a great rapport and relationship with our Brand Ambassador. Her approach towards celebrity endorsements is very refreshing and I would recommend her services to any brand looking to onboard celebrities.

Jitendra Singh

In one of my previous jobs, I would interact with Rachna for my celebrity endorsement requirements on the brand. I always felt that I could heavily rely on Rachna to get the best celebrity to endorse my brands given the requirements and constraints we had. Rachna is passionate about her work and is exceptionally committed. She perseveres with dedication and with a scarce, phenomenal tenacity that makes sure the brand succeeds. She takes her work personally and is very serious about getting successes for the brands she interacts with.

Sanath R. Pulikkal

Rachna is a rare find. I am lucky to have worked with Rachna from my early days at Platinum Rye Ent. when she was a talent agent in India and we brokered some deals together. It was clear then that Rachna was not only an incredible resource for all things talent management in India but had a wealth of expert knowledge in many verticals. The market in India is very hard to navigate and hers is the only company I have worked with in that region that has been professional and knowledgeable. Rachna’s expertise in talent negotiations is unparalleled. She has a strategic lens and an exceptional ability to explain terms in everyday language and make revisions that are best for all parties.
In the past few years, I have worked with Rachna on several talent negotiations and she has always been on top of her game and a pleasure to work with. She knows the industry inside out and is a huge help in working through the deals. She would be an asset to any brand partner.

Vanessa Gringer

Rachna's expertise has proven to be invaluable in the management of celebrity requirements for our brand. Her exceptional ability to navigate the dynamic demands of the marketing team has resulted in securing favorable deals and exceeding expectations. Her expertise extends to handling requirements for celebrities of all levels, which is a testament to her versatility. What sets her apart is her knack for delivering results within strict time constraints, even in challenging situations.

Hardik Senjalia

It had been great working with Rachna.
Strongly recommend for influencer/celebrity management.

Mohit Garg


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